This key leadership role is responsible for the strategic development and management of marketing initiatives throughout Latin America. This individual will have full ownership of marketing strategies and objectives. This role will provide executive leadership to define, implement and monitor all marketing strategies and activities resulting in brand equity development in the region as well as delivering business goals and KPIs.
Leadership of external and internal resources throughout the value chain is required to deliver on brand and business objectives. Is responsible for integration into broader organization ensuring integrity of marketing programming and messaging from conception through execution, while retaining the ability to react to competitor and market conditions.
The LATAM region is a newly reorganized group of MCI markets (formerly LATAM North and LATAM South). As the growth engine of the enterprise and contributing significantly to the growth of both the Coors Light and Miller brands internationally, this role is crucial to meet growth objectives in high contributing businesses of MCI in terms of Volume, NSR, and EBIT
Responsible for brand building at the region level by managing short term and long term growth opportunities. Lead the strategic marketing direction for brand(s) in the region with an understanding of global brand, channel, customer and consumer objectives and strategies.
Manage and execute integrated marketing communications against the various levers of the marketing mix to ensure effective ROI of brand investment. Provide input and active role on global and region program development. Achieve region volume, profit, and brand health targets.
Lead portfolio management and performance for the region by analyzing and identifying region opportunities. Specfically, define portfolio strategies for region, lead price strategy, drive brand positioning across all elements of the marketing mix consistent with portfolio strategies. Set LRP direction for growth across the portfolio to deliver business KPIs.
Strategic lead for region working with markets to develop region/local plans. Direct LRP to achieve topline growth objectives. Guide planning process as it relates to porfolio opportunities, brand/channel strategy, local consumer insights and resource allocation. Lead and participate in key strategic projects for the region by serving as the functional lead for marketing strategy and brand management.
Develop and maintain positive, constructive business relationships with key stakeholders (internal and external). Ensure the brand/channel strategies are communicated in such a way that it facilitates execution aligned to our partners's portfolios and business objectives. Seek to share learning’s and expand best practice principles throughout the region
Repsonsible to build and lead a highly engaged and effective team that deliver business results. People management responsibilities include:
- Setting annual objectives for individual employees
- Evaluating performance in line with achievement levels
- Conducting regular meetings to discuss permformance giving clear, honest and fair feedback
- Actively promotinng employee development to elevate knowledge levels within team, ensuring that each position is held by a person with appropriate qualifications - Develops next generation of marketing leaders to ensure organzational backfill
Required: Bachelor’s degree with an emphasis in Business Administration., Brand Management
Preferred: MBA, Graduate Degree in Brand Management, Business Administration
Required: Minimum 15 years of experience working for a multi-national enterprise with experience influencing and business partnering cross-culturally and cross-functionally.
Proven management and leadership skills are essential – including team-orientation with a track record of strong collaboration, ability to work independently, high-degree of self-initiative, and an ability to thrive in a fast-paced, constantly changing environment
Preferred:Spanish and/or Experience in international markets, specifically within the beer/beverage industry.